Foster Grant wanted a social post for every holiday, often on just a day's notice, for under $25 per post. So I came up with a simple format that made the ask possible. I shot all of these photos on a conference room table, with some colored paper I bought on the way back from lunch.
Foster Grant also wanted posts that highlighted the individuality of their hundreds of styles. I landed on a handwritten, first-person style to tell each pair's story. Each post was a stop-motion video, words popping in one at a time, with hand-lettering written by Sadie Ahimovic. These were also shot on a conference room table.
Foster Grant also had plenty of non-social digital work that needed doing. Obscure media of varying dimensions. They let me tag along to a catalog shoot so I could take photos of the glasses in a place that wasn't a conference room. Words by the wonderful Dan Lemaux.